Before commencing work with Furr Meals, we followed a thorough process to understand their goals and ensure a successful outcome.
Once the SMART (Specific, Measurable, Attainable, realistic, Timely) goals were set, we embarked on the website development and online marketing plan for Furr Meals.
𝐂𝐨𝐥𝐨𝐮𝐫𝐂𝐨𝐦𝐛𝐢𝐧𝐚𝐭𝐢𝐨𝐧: We chose an Orange theme to represent enthusiasm, creativity, and success.
𝐏𝐞𝐭–𝐏𝐚𝐬𝐬𝐢𝐨𝐧𝐚𝐭𝐞𝐓𝐞𝐚𝐦: With a dedicated team of pet parents, we created an SEO-rich website that aligned with Furr Meals’ mission.
𝐔𝐬𝐞𝐫–𝐅𝐫𝐢𝐞𝐧𝐝𝐥𝐲𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐨𝐧: We implemented a user-friendly website structure, utilizing a “Why, How, and What” content strategy.
𝐏𝐨𝐬𝐢𝐭𝐢𝐯𝐞𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐑𝐞𝐯𝐢𝐞𝐰𝐬: We fostered trust and encouraged conversions by highlighting testimonials and customer images.
𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧: We incorporated prominent call-to-actions like WhatsApp and phone numbers to facilitate direct communication between customers and Furr Meals.
𝐂𝐚𝐩𝐭𝐢𝐯𝐚𝐭𝐢𝐧𝐠 “𝐀𝐛𝐨𝐮𝐭𝐔𝐬” 𝐒𝐭𝐨𝐫𝐲: We shared the inspiring story behind Furr Meals, featuring the founder’s pets, Buddy and Hazel.
𝐓𝐫𝐢𝐚𝐥𝐏𝐚𝐜𝐤𝐚𝐧𝐝𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐏𝐚𝐠𝐞𝐬: We introduced a trial pack option and dedicated product pages, providing detailed information about each product’s ingredients and benefits.
𝐅𝐀𝐐𝐒𝐞𝐜𝐭𝐢𝐨𝐧: We implemented a comprehensive FAQ section to address common user queries, enhancing transparency and reducing bounce rates.
𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫–𝐅𝐫𝐢𝐞𝐧𝐝𝐥𝐲𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞𝐎𝐩𝐭𝐢𝐨𝐧𝐬: We introduced the “Furr Plan” page for frequent buyers, allowing direct product purchases.
𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐯𝐞𝐁𝐥𝐨𝐠𝐂𝐨𝐧𝐭𝐞𝐧𝐭: By creating pillar pages in the blog section, we addressed pet-related issues and provided comprehensive solutions.