New or Unique Visitor Conversion : We monitored the percentage of new or unique visitors who made a purchase, enabling us to gauge the effectiveness of our marketing efforts in attracting and converting new customers.

Sources for Incoming Traffic : By analyzing the sources that brought visitors to the store, such as search engines, social media platforms, or referrals, we could optimize our marketing strategies and allocate resources more efficiently.

Interactions Per visit: We examined the number of interactions (clicks, product views, etc.) per visit to understand our visitors’ engagement and identify areas to improve the user experience.

Return Visitor Conversion: Tracking the conversion rate of returning visitors allowed us to assess the effectiveness of our customer retention strategies and tailor our efforts to increase repeat purchases.

Value per visit: We calculated the average value of each visit by dividing total sales by the number of visits, helping us understand the profitability of individual customer interactions.

Bounce Rate: The bounce rate, representing the percentage of visitors who left the site after viewing only one page, provided insights into the effectiveness of our landing pages and the overall user experience.

Cost Per Conversion: By calculating the cost per conversion, we determined the amount of money spent on marketing campaigns and advertising for each successful sale, optimizing our budget allocation.

Exit Pages: We identified the pages where visitors were most likely to leave the website, enabling us to identify potential issues and make targeted improvements to reduce customer churn.

Page Views: Monitoring the number of page views allowed us to understand which website areas were most popular and identify opportunities for cross-selling or upselling.

Average Session Duration: We analyzed the average length of time visitors spent on our website to evaluate user engagement and the effectiveness of our content.

By optimizing these crucial entry points, we captured the attention and interest of potential customers, leading to increased sales and sustained growth.